Amazon Ads Guides for Authors
Practical, no-fluff guides to running Amazon Sponsored Products ads as a self-published author. No course to buy — just the mechanics, explained.
How to Find Amazon Ads Keywords for Your Book
A practical process for finding Amazon Ads keywords as a self-published author: comp titles, genre phrases, also-boughts, and how to turn them into a campaign.
Broad vs Phrase vs Exact Match for Book Ads
What broad, phrase, and exact match mean in Amazon Ads, and how self-published authors should use each match type in Sponsored Products campaigns.
Negative Keywords for Amazon Book Ads: A Starter List
Why negative keywords matter in Amazon Ads for authors, a starter list you can copy, and how to keep growing it from your search term reports.
Amazon Ads Bulksheets for Authors: A Plain-English Guide
What Amazon Ads bulk operations (bulksheets) are, when an author should use them, and how to fill in the keyword columns without breaking the upload.
Using Comp Titles as Amazon Ads Keywords
How to pick comparable titles that convert as keywords, how many to use, and the difference between keyword targeting and product (ASIN) targeting.
How Many Keywords Should an Amazon Book Ad Campaign Have?
50, 200, or 1,000 keywords? What actually matters for authors setting up Amazon Sponsored Products campaigns, and why most keywords get zero impressions.
How Much Do Amazon Ads Cost for Authors?
How Amazon Ads pricing works for books (cost-per-click auctions), typical bid ranges authors see, and how to set a starting budget without overspending.
The Amazon Ads Search Term Report, Explained for Authors
How to read the Amazon Ads search term report, the keyword harvesting loop, and a simple weekly routine for optimizing book ad campaigns.