Digital toolkit · one-time purchase
Amazon Ads for Authors Toolkit
The free tool builds your keyword list. This toolkit helps you run the campaign: a spreadsheet workbook that does the bid math, tracks your results, and tells you what to harvest, keep, or pause each week.
What's inside
- 01
Bid & break-even calculator
Enter your list price and royalty; get your break-even ACOS and a sensible starting bid, calculated for you.
- 02
Campaign tracker
Log each campaign weekly. ACOS, click-through rate and conversion rate calculate automatically, with a flag when ACOS runs over break-even.
- 03
Keyword tracker
Record keyword-level results and get an automatic Harvest / Keep / Pause suggestion for your weekly optimization.
- 04
Keyword swipe file
Starter keyword ideas across six genres to seed your campaigns fast.
- 05
Negative keyword master list
A ready-to-use block list so wasted clicks don't drain a small budget from day one.
- 06
One-page cheat sheet (PDF)
The weekly optimization loop, bid math, and campaign structure — printable, at a glance.
Who it's for
Indie and self-published authors running (or about to run) Amazon Sponsored Products ads who want a clear weekly system instead of a blank spreadsheet — without paying for an expensive research suite.